You only have a few seconds to convince a visitor to stay on your site. A well-crafted explainer video can make all the difference. It grabs attention, clarifies your value proposition, and puts a human face on your brand. Yet, many companies still skip it. Here's why that's a mistake.

1. The brain prefers visuals

We retain 80% of what we see, compared to just 20% of what we read. Video activates multiple parts of the brain: visual, auditory, and emotional. It’s the perfect format to explain a complex product or an innovative idea.

Most founders we work with have the same issue: they know their product is great but struggle to explain it clearly. A video becomes an instant translator between idea and customer.

2. A video makes your offer clear and memorable

In under 60 seconds, you can explain:

• Who you are

• What exactly you do

• Why it's different or better than competitors

It’s your pitch—animated, engaging, and repeatable without any extra effort from your team.

Client example: Submagic, an AI tool for generating dynamic subtitles. Their 45-second video led to over 10,000 demo signups in a matter of weeks. Why? Because viewers instantly got what the product does—no need to scroll or click around.

3. It boosts engagement and conversions

Pages with video keep visitors around twice as long. More importantly, they guide them. They make people want to click, try, and learn.

Celian, founder of 1600.agency, often shares this client story:

"A SaaS company came to us because users didn’t understand the product. After adding an explainer video to their homepage, the trial rate jumped by 38%. Nothing else changed."

4. It builds trust

A good video is like a good salesperson—it reassures. It shows you care about your brand. It creates a human connection, even in a tech-heavy world.

When all apps start to look the same, tone, visuals, and storytelling make the difference. Video lets you play that card to the fullest.

5. It works across your entire funnel

An explainer video isn’t just for your homepage. It’s a multi-channel asset:

• On LinkedIn to capture leads

• In newsletters to launch new features

• During onboarding to ease new users in

• In sales calls to support your pitch

At Blabla.ai, the video we created is used throughout their funnel. Client feedback is always the same: "Thanks, I finally get what you do."

6. Why go pro?

Yes, you can make a video with Canva, CapCut, or Synthesia. But what you save in cost, you’ll likely lose in impact.

What an agency like 1600.agency brings is not just “nice visuals.” It’s:

• Crafting a punchy message in 45 seconds

• Finding the right pace, metaphor, and tone

• Giving your product a strong visual identity

Example: Taap.it, a link creation tool that boosts conversions. Their site, now featuring a video, is their top onboarding asset. 80% of users arrive already knowing what to do.

Final thought: Your best salesperson is a good video

A well-made explainer video isn’t a luxury—it’s a clarity, trust, and conversion tool. It speaks for you, 24/7, on every platform.

If you have a tech product, a complex message, or a pitch that’s hard to repeat 100 times—then yes, you need a video. Not in six months. Now.

Let’s talk about your project.