Video presentation
Calendly, the automated scheduling app, commissioned us to create a 45-second motion design video to support its rebranding.
🎯 Objective: Create an immersive and impactful video highlighting Calendly's new visual identity and its commitment to simplifying appointment management.
🎥 Elegant and Sophisticated Animation
We designed a fluid and intuitive visual experience, incorporating:
✅ Sophisticated transitions and minimalist design to reflect the user experience
✅ Highlighting Calendly's key strengths:
Optimized interface for frictionless scheduling
Intelligent automations to save time
Simple and efficient service
✅ Storytelling focused on time optimization and smooth appointment scheduling
🚀 Motion Design Inspired by the New Branding
🔹 Dynamic typography for impactful reading
🔹 Modernized color palette in line with the rebranding
🔹 Subtle graphic elements and refined animations for a premium aesthetic
🎵 A Reinforced Sensory Experience
To captivate the audience from the very first seconds, we integrated:
🔹 Immersive sound design to accompany the transitions
🔹 Music Rhythmic and modern to reinforce the innovation behind the application
🌍 Multi-Platform Delivery for Maximum Reach
Optimized to reach a wide audience, this video was designed for:
🔹 Calendly's website to illustrate its repositioning
🔹 Social media and advertising campaigns to maximize visibility
🔹 Events and internal media to assert its leadership in smart scheduling
This artistic video offers a new dimension to Calendly's image, asserting its expertise and innovation in automated appointment management.
🎯 Objective: Highlight Calendly's rebranding through an artistic and immersive 45-second motion design video, reflecting its new identity and key features.
📎 A little less than 2 months of production.
This production was an ambitious project that required in-depth work at every stage. It all began with a detailed storyboard, designed to provide a coherent and impactful visual direction.
We also paid particular attention to the voiceover, choosing a more relaxed, corporate tone to reinforce the message. In terms of motion design, we incorporated advanced techniques such as morphing, allowing for a seamless transition between two graphic elements.
🎥 The final result is impressive because:
✅ Scene changes are imperceptible
✅ The visual continuity is perfect
✅ The animation is exceptionally fluid
It is precisely this level of detail and mastery that allows a video to stand out and captivate its audience. 🚀
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