A no-code tool to capture attention and generate leads

Atrakt is a startup offering a SaaS tool that enables companies to easily add smart pop-ups, dynamic CTAs, and behavioral triggers to their web pages, without a single line of code.
Targeted at marketing teams and entrepreneurs, the platform aims to improve conversion rates in less than 30 minutes of integration.

To launch its new version, Atrakt called on 1600.agency to create a motion design explainer video that showcases the tool in a clear, engaging, and performance-driven way.

A conversion-focused approach

We designed a short, fast-paced format built for acquisition and multi-platform use:
– quick highlighting of functional benefits
– accessible, friendly design
– simple, impactful product storytelling

The video explains how to:
– set up a widget
– customize a message based on user behavior
– track results in Atrakt’s dashboard

Designed for landing pages, ad campaigns, and product marketing

This project was created as a conversion lever to integrate into:
– acquisition pages
– launch campaigns
– product communications
– display or video ad formats

Project details

• Client: Atrakt

• Industry: Startup / SaaS Marketing / Conversion

• Format: Motion Design (≈ 60s)

• Objective: Offer presentation & onboarding

• Agency: 1600.agency

• Contact: celian@1600.agency