Crisp is an AI-powered customer support platform that brings together live chat, chatbot, CRM, knowledge base and collaborative inbox in a single tool. It serves more than 300,000 companies worldwide — from startups to scale-ups — enabling them to manage all their customer conversations from a single interface, without juggling apps. Facebook Messenger, Instagram, WhatsApp, Email, Telegram, Line: everything converges in a shared inbox, designed for collaboration and responsiveness.

To highlight this dense value proposition and convince new users to take action, Crisp called on 1600.agency to design a clear, dynamic, conversion-oriented explainer video.

One tool, all conversations

The video shows how Crisp eliminates customer support silos by centralizing all incoming channels. The collaborative inbox allows the whole team to manage more conversations with less effort, thanks to smart replies, automatic summaries and an AI copilot trained on the customer's content.

Three pillars brought to life

• Native chat widget, automated chatbots and no-code workflows to respond 24/7 without human intervention

• Integrated CRM with interaction history for personalized support at scale

• Day-by-day metrics to identify what needs to be optimized and improve service quality

A format designed to trigger trial

Designed for landing pages, acquisition campaigns and product demos, this video supports Crisp's conversion funnel with a simple message: centralizing customer support has never been more accessible.

Project details

• Client: Crisp

• Industry: SaaS / Customer Support / AI

• Format: Motion Design (≈ 60s)

• Objective: Offer presentation & acquisition

• Agency: 1600.agency

• Contact: celian@1600.agency