A new chapter in the driver–vehicle relationship

As part of the launch of the new version of its Mercedes Me application, Mercedes-Benz entrusted 1600.agency with creating an explanatory motion design video to support the rollout of this new digital experience to its users.

The Mercedes Me application, designed as a natural extension of the vehicle, now allows drivers to access a full range of connected services: remote control, geolocation, maintenance management, personalized driving information, real-time notifications, integration with onboard systems, and much more.

Our creative approach

Faced with a product rich in technical features, our mission was clear: make the user experience clear, seamless, and desirable, while respecting the aesthetic codes of an iconic luxury automotive brand.

We structured our narrative around a scripted user journey, supported by an understated, elegant art direction consistent with Mercedes-Benz’s visual universe.
The motion design is based on smooth animations, smart transitions, and intuitive interface visualization — with particular attention paid to information hierarchy and reading comfort.

A video designed for all media

The final format was designed to work across different channels:
– Digital campaigns (web & social media)
– Internal or press presentations
– Onboarding in the Mercedes Me application
– Event materials

The result is a premium, concise, and effective video that conveys both the product’s modernity and the promise of a smarter relationship between driver and vehicle.